iHeartMedia’s Detroit radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Village of Rochester

Situation:
Village of Rochester is an outside shopping complex that was not having success generating high turnouts around Christmas time, competing with several other shopping malls in the area.

Objective:
Increase traffic at the mall and families going to see Santa.

Campaign:
The iHeart Digital Tan pit together a marketing plan for Christmas season utilizing Targeted display to moms and shoppers around competing malls and their targeted geo locations.

Results:
The mall had glowing numbers all season long and they are looking to add to this campaign next year

Greektown Casino

It went above and beyond all the expectations I had. Your entire team did a fantastic job and yes, I look forward to more successes with the iHeart team.

– Steve Mullins

Bridal Celebrations

We have used iHeartMedia to promote our bridal shows for the past 10 years. The Detroit group is always evolving with new ideas to showcase our events. It is not only the radio spots that we use to reach the masses, but creative promotions, digital, social media and endorser engagement. The partnership we have created helps me to continue to put on exciting shows, with thousands of potential brides and revenue for my vendors.

Thank you for the time and effort you put into making our business successful.

– Rick Colletti

Molina Healthcare

Situation:
Molina Health Care – 2nd annual Coat Drive

Objective:
Drive families to donate coats and to sign up for a free coat.

Campaign:
On-air, interviews, social, on-site appearance w/ Foody – WMXD – promos for event ran across the cluster.

Results:
WMXD was on site at the Molina Hope Coat Drive event for over 2 hrs. Foody – an WMXD on-air personality and our promo team…engaged with the crowd and Molina representatives!

Foody went out of his way to almost emcee the event and entertain he crowd w/ the mic!
We conducted a lot of great social media the wk. leading up to the event and during the event to drive families to the Coat Drive!

  • A total of 5,886 coats went to needy families – 4,992 coats were given out that day
  • 800 went to school programs
  • From the pre-registered group – 1,700 did not show up – but 2,500 showed up the day of event
  • 4,000 meals were also distributed via the food truck

Brisk

Situation:
On February 16th, 2018 Marvel’s Black Panther will hit theaters! Brisk, wanted a radio partner to help drive excitement around the highly anticipated release.

Objective:
Leverage the excitement surrounding the release of the Black Panther movie with Brisk i.e. social platforms and hashtags, reinforcing the brand tagline “Unleash Your Flavor. That’s Brisk”

Campaign:
Developed a promotion around the release of the movie targeting: cultural millennials.

  • Driven by self-discovery, authenticity, creativity
  • Highly active online and within social spaces
  • Enjoy the chug ability, and simple thirst quench of tea

Results:
Developed a multi-platform promotion.
Digital: email blast and social media
Website: banners ads with URL links to the movie site
Contest: Register tow in private movie screening – entries 566

Complete Form for Advertising Information

Get Started With iHeartMedia Detroit

Form Wrapper
Cancel